Style icons are characterized by being different than anything that has gone before. They embody values, but not everyone has to like them. A Saab or Volvo expressed values in their design language that delighted a very specific target group, but only made others smile. The Jaguar XJS was the most successful Jaguar sports car model and sold more than 115,000 units. Its elongated design survived 20 years and delighted its buyers from 1975 to 1996. It also only attracted a certain group of buyers, but they deliberately wanted to use it to set themselves apart from other sports cars. The 5.3 liter engine accelerated the XJS to 241 km/h, making it the fastest of its time in 1975, the year of its presentation at the Frankfurt Motor Show and its market launch. Designer Malcolm Sayer drew the vehicle but did not live to see its success as he died in 1970 at the age of 54.